10000 Global is a creative and strategy studio founded by Hugo Lecot and Aurora Anthony that approaches culture through structure, treating ideas as things that need to be built with intention before they are shown.

Their process starts by defining purpose, then shaping systems that allow each project to function in its own context instead of following a fixed formula.

Working across fashion and live environments, they have collaborated with 424, Porsche, Hoorsenbuhs, adidas, I-D, Hugo Boss, Namesake, and Dover St, helping translate cultural awareness into real world presence by focusing on how ideas move through space and connect with people beyond traditional campaign logic.