Brigade Let New York Style Itself And Made Sure Everyone Saw It.
Here's what Aaron Maldonado told us about it.
Photo: Aaron Maldonado
"WE'VE DONE SO MUCH WITH SO LITTLE FOR SO LONG, WE CAN DO EVERYTHING WITH NOTHING NOW."
Mercer:
Brigade is built on community; can you take us through the moment you knew this was the route, rather than a regular photoshoot?
Aaron:
"It was honestly perfect and shoutout to Manolo and Cee for letting us takeover the backyard. Expect more from us soon."
Photography: Aaron Maldonado
Mercer:
Having the community pull their own outfits minutes before the shoot is a perfect embodiment of the thesis, but it also carries a risk. What was the thought process behind it?
Aaron:
"I think a lot of what’s going on in this space is manufactured."
Photography: Aaron Maldonado
Mercer:
You mentioned that "Brigade has always been built from the people around it" - what would you say is the next step? Beyond the photoshoots?
Aaron:
"We got a pop up fitting room tent and tried to be clear that everyone should come with their look in mind."
Photography: Aaron Maldonado
Mercer:
Café Colmado is a staple. Run us through the idea of making it happen in its backyard.
Aaron:
Mercer:
What should we expect from Brigade next season?
Aaron:
