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MERCER INDEX 2025
PHOTO: BRIGADE®

BRIGADE®

BRIGADE®

Brigade® operates through storytelling, collaboration, and a community first approach. During New York Fashion Week, the label partnered with Off White to design the Spring Summer 26 "Staff" Tee, reworking Virgil Abloh’s visual language through shared symbols like eagles and national flags while integrating its own identity.

Brigade® also partnered with the New York Giants on a capsule built around generational fandom, telling a long arc story of growing up with the team from the late 1980s through the 2010s. The project was developed with a minimal budget and strong community involvement, emphasizing heritage participation.

Another recent release centered on pillbox hats, including a version connected to fundraising efforts supporting hurricane relief in the Caribbean. Across these projects, the work stays rooted in access and collective participation. Brigade® is becoming one of those names that is increasingly difficult to keep gated.

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