BY.ALEXANDER has brought new life back to Greene Street through his conceptual space, 66 Greene, turning it into a place where people actually gather to experience fashion, music, and ideas in real time. The space has become a point of connection for the downtown scene, rebuilding a sense of community between Spring and Broome through shared presence rather than hype.

Music remains central to the project, with longtime collaborator Hawa frequently involved in shaping its sound and atmosphere. His recent experimental jazz releases, including work featuring Rapsody and Ghostface Killah, extend that world beyond the physical space.

Together, the store and the music function as one ecosystem, blurring listening, living, and culture. BY.ALEXANDER has quietly become a cornerstone of that stretch of the city, anchoring it through intention, consistency, and creative openness.