Cjay Syre is a stylist, brand-owner and a creative whose path into fashion came through instinct and persistence rather than planning. Raised in St. Louis and once on a college football track, he left school and moved to New York with no clear blueprint, slowly building momentum through content and hands-on work.

Since then, Cjay has moved between styling, content, and brand building, working across fashion weeks while growing his own brand, IDK New York. His work sits at the meeting point of sport and style, shaped by lived experience and a refusal to flatten himself to fit industry rules.

Whether building his brand, contributing to visual campaigns, or pulling together fast-moving pop-ups across cities, his approach is driven by initiative and follow-through, showing how belief can turn access into authorship.