"Behind the Curtain"

The Clarks Original Team

"Behind the Curtain"

Photo: George Morris

"Behind The Curtains" // A series by The Mercer Edition, where we talk to the team behind your favorite campaigns, as they share more about the work, the process, and the meaning.

More often than not, you find yourself running into a campaign that is executed flawlessly, and you ask yourself "I wish the team behind it would break it down." That's exactly how we felt when we saw the Clarks Originals Wallabee Lite campaign.

Mercer: Walk us through how the idea for the campaign first came about!
Clarks Original Team:

George Morris

"Everything we do with Clarks Originals is rooted in our rich 200 year history and fostering what we call our cultural universe."

George Morris

Mercer: It’s been 40 years since the Wallabee officially launched – how do you maintain that ethos while adjusting for modernity?
Clarks Original Team:

"To maintain this critical heartbeat of the brand, we purposefully worked with models and creatives that we have built relationships with over the years and who are genuine fans of the brand to ensure there is a warm community feel to the entire campaign."

Mercer: What’s one detail in the campaign that people should know about?
Clarks Original Team:

George Morris

Credits: