Greg Yuna’s work is closely tied to New York, shaped by years of building relationships and refining craft from the ground up. Based at 215 Mulberry Street, his jewelry has become a familiar presence across culture, worn by figures like Drake, Madonna, Nigel Sylvester, Russell Westbrook, and J Balvin.

Raised in Queens and formed through the Diamond District, his approach comes from hands on experience rather than branding language. Much of the work is developed alongside Rachel Goatley, whose role in shaping and executing each piece is central to the studio.

Together they focus on collaboration, precision, and continuity over spectacle. Over time, that consistency has made Greg Yüna’s name feel embedded in New York itself rather than attached to trends.