Long before Luke’s became a known name, he was already immersed in resale culture, developing an instinct for what people respond to and how taste moves in real life.

That experience carries through the Broome Street store, which reflects his personality and point of view instead of a polished concept. The expansion to Los Angeles followed naturally, extending what already existed without changing its foundation. His online presence mirrors how he operates in person, direct and conversational, shaped by daily interaction with customers and product.

What defines Fracher’s place in fashion is how much of it he has lived firsthand, turning experience into a way of working that feels grounded and lasting.