Raised in South London and trained in fashion design, she founded her label in 2007 and built a practice rooted in subculture, everyday dress, and the social codes that exist outside traditional fashion spaces.

Her Spring Summer 2026 show, staged inside a Job Centre in Lisson Grove, reflected that thinking by centering local traders and small creative economies while exploring a more fitted idea of contemporary sexuality. The collection reworked tailoring and sportswear through altered proportions and physical tension, continuing her long interest in challenging how clothes sit on the body.

Alongside this, her collaboration with Nike expanded again in 2025 through a collab inspired by gaming culture, applying her perspective to sport and performance. Across her work, Rose continues to develop a language grounded in lived experience, allowing menswear to evolve without losing its connection to real communities.