Mike Amiri has grown his label from a small Hollywood operation into a global fashion house while staying closely connected to the world that shaped him. His work carries a strong sense of place, drawing from Los Angeles culture and translating it into collections that feel cinematic and intentional.

Since debuting in Paris in 2018, AMIRI has maintained a steady runway presence and expanded to more than 160 multi-brand retailers worldwide, alongside a growing network of standalone boutiques. The Spring Summer 2026 presentation continued this direction through an immersive setting that framed the clothes as part of a lived environment, where character and atmosphere mattered as much as design.

The AMIRI Prize reflects a commitment to supporting emerging designers and sustaining creative growth. Recognition like GQ’s Breakthrough Designer of the Year signals how his work has settled into a lasting role within contemporary fashion.