OLIVIASADE started as a personal outlet and slowly grew into a world shaped by lived experience. Founded in 2020, the project comes from Olivia Sade’s time moving between cities, scenes, and phases of her own life, using clothing as a way to process memory and emotion.

After stepping away from New York and later returning with more clarity, her work began pulling directly from that period of reflection. Her early presentations treated clothing as part of a wider story, keeping the importance of casting, movement, and environment as much as the garments themselves.

The project continues to evolve through real relationships, staying open ended and guided by where she is personally, and not defined by cycles or expectations.