"Behind the Curtain"
The ONYX Team
Photo: Diego Benjamin Andrade
"Behind The Curtains" // A series by The Mercer Edition, where we talk to the team behind your favorite campaigns, as they share more about the work, the process, and the meaning.
When we heard about ONYX's latest campaign and witnessed it // the first thing we thought was - is that Stanley Kubrick that directed it? Well…
Mercer:
Can you tell us about the idea behind the campaign and how it came to fruition?
Onyx:
Diego Benjamin Andrade
Diego Benjamin Andrade
Mercer:
And how is the premise being reflected in the shoot?
Onyx:
"The Kubrick symmetry was not necessarily the starting intention, but it makes sense that it came through visually."
Diego Benjamin Andrade
