Steven Victor is a music executive whose work has quietly shaped major moments in modern hip hop. Moving through roles at Interscope, G.O.O.D. Music, Def Jam, and Universal, he built a reputation for trusting instinct over formula.

In 2016, he founded Victor Victor Worldwide as a platform focused on long-term vision rather than traditional label structure. His work with artists across generations, from Clipse to Pop Smoke, reflects an ear tuned to timing and feeling.

That same approach shows up in how the brand presents itself, from commissioning NIGO to design its logo to selective fashion collaborations and movement across music and culture, where he operates by backing ideas early and letting conviction, not noise, do the work.