Streetwear Brands Can Tell Us What’s Next In Music.
Off The Record | EP.01
Photo: Donny slater
Donny Slater, (Title here?) Takes us into his disseration on how The Next Era of Music is already defined by what people are wering right now, declaring "If you know what people are wearing, you know what they're probably listening to."
There's always been a uniform.
"THE CLOTHES AND THE CULTURE TOLD HIM WHAT TO BUILD BEFORE HE BUILT IT."
The blog era I came up in had its own dress code
Malcolm Gladwell explained this without knowing he was talking about hip hop.
"THE TIPPING POINT ISN'T WHERE SHIT STARTS AT. IT'S WHERE COMMERCE USUALLY COMES IN AND MAKES SHIT CORNY. BY THE TIME YOU SEE IT ON THE LEAST TASTEFUL PERSON YOU KNOW, THE PEOPLE WITH TASTE HAVE ALREADY MOVED ON."
What the clothes are saying right now.
"WHEN YOU SEE SOMEONE IN BARRIERS YOU KNOW SOMETHING ABOUT THEM BEFORE THEY SAY A WORD."
The artists are here right now
"GIVE THEM A UNIFORM TO SHOW THEIR BELIEFS IN ROOMS YOU'RE NOT IN."
Community and culture isn’t scalable, but it is a moat
The clothes speak before the music plays, the question to ask yourself is are you listening to what’s going on?
