Rider-Mania is the one thing you should pay attention to right now.
Knowing exaclty what you are is what's winning in fashion right now.
Behind the smoke screens and the loud world of fashion, let alone luxury; it’s easy to miss signals, but that’s what we are here to help you with today as Lyst released its Q3 index. a webpage that shows a lot of numbers and brands, along with everything in between. Oh, and one interesting detail about Celine. Well, Michael Rider’s Celine menswear. You might’ve been skeptical of the “Rider-Mania” title we already declared, and it’s fair to call that. But if we are being honest, we are not going to argue with you, since we believe it signals a whole different stage of Celine sales that’s about to soar in the next few seasons.
Under the guidance of Michael Rider, the brand climbed five places to enter the top 10 (lyst) for the first time, and most importantly - Celine menswear on Lyst saw a 62% YoY growth, a key detail that might signal what comes next, if you ask us. Yes, it’s Lyst searches, and it’s only one quarter, but some of the greatest eras for brands start with the smallest details, and for Celine, it signals that the hype is real and the demand is there, moreover - it signals that Michael knows what Celine stands for.
Cover: Zoë Ghertner
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