RONALDINHO'S OFF-PITCH ERA IS LOOKING VERY EXPENSIVE

We don’t know about you, or when was the moment when you started watching Football, yes, football, but for us the 2006 World Cup was that moment, and even though Brazil got knocked out on the Quarter-finals, it further solidified our love for, arguably, the greatest brazilian player ever, Mr Joga Bonito himself, Ronaldinho. So you can imagine what it was like when we heard that Dinho is in Soho, as he previews the latest collab with Dita Eyewear , we had to connect and stop by for the people.

We chatted to Dinho, as he explained the collaboration and the universe around it. Greatness. The shades though! a high quality collection, made in Japan, which further proves the point that this collection, unlike others we see on a daily basis, is not just slapping a name on a product, but rather, built on a technical driven approach as to the product, just like the technical skills we’ve seen in countless games and warm ups by the man himself. (hours of youtube browsing finally paid off? yes!)

Besides that, it’s being positioned as an artifact, which, to us, already signals that there is a design ethos and thoughtful approach to it, and that for us, no shade to others (yes), is the basic experience that every customer should experience as they spend money with brands. Swipe through for a mix of campaign shots, and selects from @artsy_arfan ! Obrigado.