Alaïa is revisiting the house’s roots with Winter Spring 2027 campaign.
Femininity, according to Alaïa.
Maison Alaïa's Winter Spring 2027 Archetypes campaign is here, and this time it focuses on the house’s roots and values, across the silhouettes and how they radiate that confidence through their structure, alongside the sophisticated femininity, a subject redefined as well this season - shot by Drew Vickers, with Doutzen Kroes and Lina Zhang starring…
Full circle moment here as well. For those who remember, the first Archetypes campaign came out about three years ago, in 2023, and was also shot by Drew Vickers. Perhaps another version of discipline is shown as the house returns to the one who captured that essence initially, as it continues to share with the audience its version of femininity. Those same strong colors that you see and the lines that practically distinguish the house from contemporaries are all meant to show how sculpting can present a stronger and more refined figure of the wearer // essentially completing the garment mission. Presence felt!
A few pieces are on the wishlist…
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