Friends of the mercer: Viv

Friends | November 05, 2026
Friends of the mercer: Viv

“I love you, New York.”

What are you currently working on?

"I’m currently working on building the life of my dreams. I’m working at and growing one of the biggest youth publications in the world with a beautiful team as Head of Social Media at Culted. I’m building myself up as a director, consultant and strategist. And I’m building a body of work for myself that allows people to learn and think introspectively, even if just for a moment. Every day is hard work, but every day is a blessing to me."

What's one piece of advice you'd give to others?

"If you do everything for the love of the game, eventually the game will start loving you back."

Friends of the mercer: Viv
@vivosondu

What makes New York so great for you?

"My heart belongs to London, but New York is my soulmate. It’s a city full of hard workers, immigrants and dreamers. That’s why I feel right at home there. I love you, New York."

What's something you're looking forward to?

"I don’t really look forward to much because I find good in every day. But when you see me in the Missoni Room at the Byblos, with a large stack of hundreds by my ear, a silver jumbo Chanel bag on my lap and four of my baddest bitches behind me, don’t think it happened overnight."