Friends Of The Mercer: Peri
Around October 2025, just as we exited Essex/Delancey station, coming hot off of the J train, hopped on a call with Peri to hear more about the very innovative project she conceived - Watch Lab, one where she combines her background in mathematics and Fashion, explained through the embodiment of systems, with clocks and watches, straight into the garments. Sign of the times… Innovation is important, and when challenges certain ideas - everyone benefits, which is why we knew that we needed to have her on Friends. Some messages, back and forth, calls and all lead to the answers you see today, as she discusses more about Watch lab, freegame, and, as always - the love of New York, while looking into the future and what she’s waiting for.
What are you currently working on?
“I'm building my brand, Watch Lab, where I'm rethinking how we wear watches and repositioning them within fashion and design.”
What's one piece of advice you'd give to others?
“I think creative people should have two paths: one that provides financial stability and one that allows them to pursue what they love. That balance gives you the freedom to create without pressure. Success rarely happens overnight, but if you stay committed, it’s only a matter of time.”
What makes New York so great for you?
“The people. Everyone here seems to be working toward something they’re passionate about. There’s an ambition here that’s contagious.”
What's something you're looking forward to?
“Creating more and collaborating with people to bring my visions to life. There is so much I want to explore, especially around the concept of time and what it means to wear the objects that represent it.”
Through time, we built our community to reflect our values, and with the thought process that community always comes first, we realized it was time to shine a light on the creatives in our orbit - showcasing them and their talent, aiming to reflect the current landscape through the people that are shifting it, day after day, with love for the practice. “Friends Of The Mercer” - a series meant to highlight our creative friends and share their work with the rest of the world.
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